Levi's


As Athleisure Cools, Denim Heats Up
A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.

As Athleisure Cools, Denim Heats Up
A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.

Ugly Fashion Is Big Business
From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.

Ugly Fashion Is Big Business
From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.

Levi’s Unveils 50 Collaborations to Boost Comeback
The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.

Levi’s Unveils 50 Collaborations to Boost Comeback
The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?
Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?
Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

Social Goods | Levi's Redefining Sustainability, Shoplifting Gangs Cost Stores $30 Billion per Year
This week, inside Levi's new approach to sustainability, and how organised shoplifting is damaging American retailing.

Social Goods | Levi's Redefining Sustainability, Shoplifting Gangs Cost Stores $30 Billion per Year
This week, inside Levi's new approach to sustainability, and how organised shoplifting is damaging American retailing.

Levi’s Tells Customers: Leave Your Guns at Home
Levi's CEO Chip Bergh expressed concerns over maintaining a safe shopping environment at its hundreds of stores across America in a note published on LinkedIn.

Levi’s Tells Customers: Leave Your Guns at Home
Levi's CEO Chip Bergh expressed concerns over maintaining a safe shopping environment at its hundreds of stores across America in a note published on LinkedIn.

The Vetements Effect
How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?

The Vetements Effect
How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?

Bits & Bytes | Amazon Brick-and-Mortar Stores, Snapdeal Loses Chief Product Officer
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Bits & Bytes | Amazon Brick-and-Mortar Stores, Snapdeal Loses Chief Product Officer
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Power Moves | McQueen's New CEO, Wang President Leaves for Thom Browne, Facchinetti Leaves Tod's
BoF compiles the most important professional moves of the week.

Power Moves | McQueen's New CEO, Wang President Leaves for Thom Browne, Facchinetti Leaves Tod's
BoF compiles the most important professional moves of the week.

What the COP21 Climate Agreement Means for Fashion
Last weekend, 195 countries reached a landmark agreement on climate change. How will it impact the fashion industry, and how are businesses responding?

What the COP21 Climate Agreement Means for Fashion
Last weekend, 195 countries reached a landmark agreement on climate change. How will it impact the fashion industry, and how are businesses responding?