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Levi's

Levi's
News & Analysis

As Athleisure Cools, Denim Heats Up

A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.

News & Analysis

As Athleisure Cools, Denim Heats Up

A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.


Retail

Ugly Fashion Is Big Business

From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.

Retail

Ugly Fashion Is Big Business

From Crocs to bumbags and Birkenstocks, universally ugly ‘It’ accessories have been rebranded into the cult items of the season. BoF explores why ugly fashion sells.


Retail

Levi’s Unveils 50 Collaborations to Boost Comeback

The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.

Retail

Levi’s Unveils 50 Collaborations to Boost Comeback

The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.


Technology

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.

Technology

Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?

Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.


Sustainability

Social Goods | Levi's Redefining Sustainability, Shoplifting Gangs Cost Stores $30 Billion per Year

This week, inside Levi's new approach to sustainability, and how organised shoplifting is damaging American retailing.

Sustainability

Social Goods | Levi's Redefining Sustainability, Shoplifting Gangs Cost Stores $30 Billion per Year

This week, inside Levi's new approach to sustainability, and how organised shoplifting is damaging American retailing.


News & Analysis

Levi’s Tells Customers: Leave Your Guns at Home

Levi's CEO Chip Bergh expressed concerns over maintaining a safe shopping environment at its hundreds of stores across America in a note published on LinkedIn.

News & Analysis

Levi’s Tells Customers: Leave Your Guns at Home

Levi's CEO Chip Bergh expressed concerns over maintaining a safe shopping environment at its hundreds of stores across America in a note published on LinkedIn.


News & Analysis

The Vetements Effect

How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?

News & Analysis

The Vetements Effect

How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?


Technology

Bits & Bytes | Amazon Brick-and-Mortar Stores, Snapdeal Loses Chief Product Officer

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Amazon Brick-and-Mortar Stores, Snapdeal Loses Chief Product Officer

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.



Sustainability

What the COP21 Climate Agreement Means for Fashion

Last weekend, 195 countries reached a landmark agreement on climate change. How will it impact the fashion industry, and how are businesses responding?

Sustainability

What the COP21 Climate Agreement Means for Fashion

Last weekend, 195 countries reached a landmark agreement on climate change. How will it impact the fashion industry, and how are businesses responding?