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Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Is Generative AI the New Fashion-Tech Bubble?
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Is Generative AI the New Fashion-Tech Bubble?
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Calvin Klein, Levi’s and the Real Value of Marketing
Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Levi’s Looks to Cut Denim’s Water Impact Where It Most Counts
The jeans maker is among a group of fashion brands coming around to location-specific water reduction targets.
Levi’s Looks to Cut Denim’s Water Impact Where It Most Counts
The jeans maker is among a group of fashion brands coming around to location-specific water reduction targets.