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Global Markets

Bubble Tea Plus Beauty Equals Guaranteed Buzz

Luxury beauty brands would probably scoff at the idea of launching co-branded products with a coffee chain. So why are Fenty Beauty, Clarins and Clinique all clamouring to collaborate with Chinese tea chain Heytea?

Global Markets

Bubble Tea Plus Beauty Equals Guaranteed Buzz

Luxury beauty brands would probably scoff at the idea of launching co-branded products with a coffee chain. So why are Fenty Beauty, Clarins and Clinique all clamouring to collaborate with Chinese tea chain Heytea?