Launchmetrics


Amazon & Nordstrom: A Tale of Two Sales
This Monday, everyone will be talking about Amazon and Nordstrom's biggest sales of the year, Anna Wintour's Air Jordans and Kylie Cosmetics' eye-popping valuation. Read our Cheat Sheet.

Amazon & Nordstrom: A Tale of Two Sales
This Monday, everyone will be talking about Amazon and Nordstrom's biggest sales of the year, Anna Wintour's Air Jordans and Kylie Cosmetics' eye-popping valuation. Read our Cheat Sheet.

5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

Brands Boost Influencer Marketing Budgets
A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.

Brands Boost Influencer Marketing Budgets
A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.

Launchmetrics Acquires Style Coalition
The acquisition is part of a strategy for Launchmetrics to become a one-stop shop for brands and influencers to track the digital reach of campaigns.

Launchmetrics Acquires Style Coalition
The acquisition is part of a strategy for Launchmetrics to become a one-stop shop for brands and influencers to track the digital reach of campaigns.

Software Is Reshaping Fashion's Back End
Digital has revolutionised the front-end of fashion, but the industry’s less glossy back-end systems have remained relatively untouched — until now.

Software Is Reshaping Fashion's Back End
Digital has revolutionised the front-end of fashion, but the industry’s less glossy back-end systems have remained relatively untouched — until now.

Ed Filipowski, Fashion Catalyst
The co-president of fashion PR powerhouse KCD talks exclusively to BoF about public relations in the digital age and the firm’s new entertainment and tech division.

Ed Filipowski, Fashion Catalyst
The co-president of fashion PR powerhouse KCD talks exclusively to BoF about public relations in the digital age and the firm’s new entertainment and tech division.