Launchmetrics
Here’s What It Takes to Get Buzz at Fashion Week
Designers must invest more in their own social media channels, rather than over-relying on influencers, according to a new report by Launchmetrics.
Here’s What It Takes to Get Buzz at Fashion Week
Designers must invest more in their own social media channels, rather than over-relying on influencers, according to a new report by Launchmetrics.
It's Time To Pull The Plug on (Some) Men's Fashion Weeks
Dedicated men's fashion weeks in New York and London no longer hold the value that they once did. It's time to change with the market.
It's Time To Pull The Plug on (Some) Men's Fashion Weeks
Dedicated men's fashion weeks in New York and London no longer hold the value that they once did. It's time to change with the market.
Announcing Launchmetrics, Poiret, Columbia College Chicago and Athletic Propulsion Labs
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Launchmetrics, Poiret, Columbia College Chicago and Athletic Propulsion Labs
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Can Paris Grow Its Fashion-Tech Game?
Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.
Can Paris Grow Its Fashion-Tech Game?
Backed by the likes of President Macron and LVMH, the world’s fashion capital is rolling out the red carpet for tech start-ups as well as designer labels. BoF goes behind the hype.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Launchmetrics Raises $50 Million, Aims to Quadruple Business
The technology and data analytics provider aims to expand into Asia and the Middle East and grow revenue from $25 to $100 million in four years.
Launchmetrics Raises $50 Million, Aims to Quadruple Business
The technology and data analytics provider aims to expand into Asia and the Middle East and grow revenue from $25 to $100 million in four years.
Ivan Bart Rethinks IMG’s Approach to Fashion Week
The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.
Ivan Bart Rethinks IMG’s Approach to Fashion Week
The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.
Has Fashion Week’s Influencer Bubble Finally Burst?
Aspiring show attendees calling themselves 'influencers' flood the inboxes of PRs with requests for invites each season.
Has Fashion Week’s Influencer Bubble Finally Burst?
Aspiring show attendees calling themselves 'influencers' flood the inboxes of PRs with requests for invites each season.
New York Fashion Week's New Look
This week, everyone will be talking about who's showing — and who isn't — at New York Fashion Week, how runway models are treated and the push for size inclusivity. Read our BoF Professional Cheat Sheet.
New York Fashion Week's New Look
This week, everyone will be talking about who's showing — and who isn't — at New York Fashion Week, how runway models are treated and the push for size inclusivity. Read our BoF Professional Cheat Sheet.
Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.
Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.