Lacoste
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Lacoste Ups Its US Ambitions With New York Flagship
The new store is part of a plan to fuel sales growth in the US, a key market for its tennis-centric sportswear. But Lacoste faces new headwinds, including Trump’s tariffs, new levels of US uncertainty and increased competition for prime tennis positioning.

Lacoste Ups Its US Ambitions With New York Flagship
The new store is part of a plan to fuel sales growth in the US, a key market for its tennis-centric sportswear. But Lacoste faces new headwinds, including Trump’s tariffs, new levels of US uncertainty and increased competition for prime tennis positioning.

This Week: Louis Vuitton, Chanel, Miu Miu and Maybe Some News, Too
Some of the biggest and hottest luxury brands close out Paris Fashion Week, after which M&A and long-awaited designer appointments will again dominate the news cycle.

This Week: Louis Vuitton, Chanel, Miu Miu and Maybe Some News, Too
Some of the biggest and hottest luxury brands close out Paris Fashion Week, after which M&A and long-awaited designer appointments will again dominate the news cycle.

At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.

At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.

Inside Lacoste’s New Fashion Chapter
Creative director Pelagia Kolotouros and CEO Thierry Guibert are banking on a retail-driven strategy and fresh focus on fashion and tennis to power the brand’s growth.

Inside Lacoste’s New Fashion Chapter
Creative director Pelagia Kolotouros and CEO Thierry Guibert are banking on a retail-driven strategy and fresh focus on fashion and tennis to power the brand’s growth.

Lacoste Bets on New Store Concept to Propel Sales to €4 Billion
After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.

Lacoste Bets on New Store Concept to Propel Sales to €4 Billion
After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.

The Debrief | How Athletes Are Building Fashion Brands
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.

The Debrief | How Athletes Are Building Fashion Brands
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.

The Real Reason Luxury Brands Are Investing in the Dubai Expo
Chanel, Cartier and Armani are focused on Dubai as the world expo gets underway but more comprehensive localisation strategies are needed across the Gulf for brands to fully benefit from the post-pandemic repatriation of luxury spend.

The Real Reason Luxury Brands Are Investing in the Dubai Expo
Chanel, Cartier and Armani are focused on Dubai as the world expo gets underway but more comprehensive localisation strategies are needed across the Gulf for brands to fully benefit from the post-pandemic repatriation of luxury spend.

How Crenshaw Skate Club Caught Air
The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.

How Crenshaw Skate Club Caught Air
The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.

Power Moves | Ferragamo Names Executive Deputy Chairman, Louis Vuitton Appoints Director of Women’s Fashion Leather Goods
This week, Michele Norsa returns to Ferragamo as executive deputy board chairman after exiting in 2016, while Louis Vuitton hires former Mulberry designer Johnny Coca to lead its women’s leather goods division.

Power Moves | Ferragamo Names Executive Deputy Chairman, Louis Vuitton Appoints Director of Women’s Fashion Leather Goods
This week, Michele Norsa returns to Ferragamo as executive deputy board chairman after exiting in 2016, while Louis Vuitton hires former Mulberry designer Johnny Coca to lead its women’s leather goods division.

Lacoste Ups the Fashion Ante
Designer Louise Trotter has talent and taste, but needs to fine-tune her vision for the brand.

Lacoste Ups the Fashion Ante
Designer Louise Trotter has talent and taste, but needs to fine-tune her vision for the brand.