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What People in China Are Buying Right Now
As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.
What People in China Are Buying Right Now
As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.
Shanghai Fashion Week: A Barometer for the World’s Largest Fashion Market
China’s fashion capital will be the first to completely return to live, physical shows but insiders concede it’s not quite ‘business as usual.’
Shanghai Fashion Week: A Barometer for the World’s Largest Fashion Market
China’s fashion capital will be the first to completely return to live, physical shows but insiders concede it’s not quite ‘business as usual.’
What a Chinese Student Exodus Would Mean for Fashion
Travel restrictions, health concerns and anti-Chinese sentiment are disrupting students' plans, with ramifications for fashion schools, luxury brands and the industry at large.
What a Chinese Student Exodus Would Mean for Fashion
Travel restrictions, health concerns and anti-Chinese sentiment are disrupting students' plans, with ramifications for fashion schools, luxury brands and the industry at large.
How to Make Digital Fashion Weeks Work
When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.
How to Make Digital Fashion Weeks Work
When fashion weeks in Asia were called off, designers and organisers had to think on their feet and turned to livestreams to engage with their communities digitally. Here’s what worked and what didn’t.
Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?
Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
The VIP Buyers Shaping China's Retail Landscape
China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.
The VIP Buyers Shaping China's Retail Landscape
China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.
Want to Reach Chinese Teens? Take It Offline
Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.
Want to Reach Chinese Teens? Take It Offline
Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.
Italian Retailers Enjoy Bigger Influx of Chinese Shoppers
Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.
Italian Retailers Enjoy Bigger Influx of Chinese Shoppers
Italy is an increasingly attractive destination for Chinese luxury consumers, some of whom are put off by other popular destinations due to the US-China trade war, Hong Kong's anti-extradition demonstrations and France’s "gilets jaunes" protests.