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L'Oréal

Partner Content

The Business of Beauty Global Forum 2025 Concludes with Farewell Celebration

BoF and L’Oréal Groupe honoured six winners at The Business of Beauty Global Forum farewell dinner.

Partner Content

The Business of Beauty Global Forum 2025 Concludes with Farewell Celebration

BoF and L’Oréal Groupe honoured six winners at The Business of Beauty Global Forum farewell dinner.


Beauty

Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.

Beauty

Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.


Sports

Is Sailing Ready for Its Fashion Moment?

As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors.

Sports

Is Sailing Ready for Its Fashion Moment?

As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors.


Beauty

L’Oréal to Acquire British Skincare Brand Medik8

The world’s biggest beauty company has acquired a majority stake in the English premium skin care line known for its science-backed serums.

Beauty

L’Oréal to Acquire British Skincare Brand Medik8

The world’s biggest beauty company has acquired a majority stake in the English premium skin care line known for its science-backed serums.


Beauty

Beauty Plays the Long Game

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.

Beauty

Beauty Plays the Long Game

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.


Beauty

How to Get Beauty PR Right in Africa

Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.

Beauty

How to Get Beauty PR Right in Africa

Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.


Beauty

Carol’s Daughter on Life After L’Oréal

More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.

Beauty

Carol’s Daughter on Life After L’Oréal

More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.


Beauty

Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.

Beauty

Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.


Luxury

Mugler Confirms Casey Cadwallader’s Exit, Names New Designer

Miguel Castro Freitas, a behind-the-scenes figure, will be named creative director of the L’Oréal-owned fashion and fragrance house.

Luxury

Mugler Confirms Casey Cadwallader’s Exit, Names New Designer

Miguel Castro Freitas, a behind-the-scenes figure, will be named creative director of the L’Oréal-owned fashion and fragrance house.


Beauty

Bringing the French Pharmacy to American Retail

French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.

Beauty

Bringing the French Pharmacy to American Retail

French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.