Kylie Cosmetics
Beauty
Who’s Behind the Flurry of Influencer-Backed Beauty Brands?
A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.
Who’s Behind the Flurry of Influencer-Backed Beauty Brands?
A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.
Beauty
Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?
How two beauty ventures, each fuelled by the bankability of sisters Kylie and Kendall Jenner, illustrate how indie start-ups are challenging the supremacy of major beauty conglomerates.
Kendall vs Kylie: Whose Cosmetics Venture Is Winning Over Gen Z?
How two beauty ventures, each fuelled by the bankability of sisters Kylie and Kendall Jenner, illustrate how indie start-ups are challenging the supremacy of major beauty conglomerates.