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Latest News & Analysis
China

Chinese Investment Takes a New Turn

Menswear and sportswear brands are investing money abroad, but there's no short cut to building premium brands.

China

Chinese Investment Takes a New Turn

Menswear and sportswear brands are investing money abroad, but there's no short cut to building premium brands.


News & Analysis

Meet the Musicians in Maison Kitsuné’s Latest Mixtape

 It used to be enough for a luxury fashion company to just make clothes. Now it’s expected to provide an entire experience, in-store and beyond.

News & Analysis

Meet the Musicians in Maison Kitsuné’s Latest Mixtape

 It used to be enough for a luxury fashion company to just make clothes. Now it’s expected to provide an entire experience, in-store and beyond.


Marketing

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.

Marketing

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.