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What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
Why Prestige Beauty Can No Longer Ignore Amazon
From Kiehl’s to Clinique, a flood of premium lines are giving in to the e-commerce platform, realising it’s too much of a growth driver to pass up.
Why Prestige Beauty Can No Longer Ignore Amazon
From Kiehl’s to Clinique, a flood of premium lines are giving in to the e-commerce platform, realising it’s too much of a growth driver to pass up.
Why Horace Thinks It Can Crack Men’s Beauty
The men’s market is a tiny fraction of the overall beauty industry. That hasn’t stopped a slew of brands trying to grow its appeal.
Why Horace Thinks It Can Crack Men’s Beauty
The men’s market is a tiny fraction of the overall beauty industry. That hasn’t stopped a slew of brands trying to grow its appeal.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
L’Oreal in Talks to Buy Mugler, Azzaro Brands From Clarins
The French cosmetic company is rolling out acquisition plans to expand its perfume offering.
L’Oreal in Talks to Buy Mugler, Azzaro Brands From Clarins
The French cosmetic company is rolling out acquisition plans to expand its perfume offering.
Who Is Most Vulnerable to Amazon's Inexorable Rise?
The e-commerce goliath's low prices, Prime membership benefits and data backbone are eating retail.
Who Is Most Vulnerable to Amazon's Inexorable Rise?
The e-commerce goliath's low prices, Prime membership benefits and data backbone are eating retail.
Can Grooming Brands Get ‘Low Maintenance’ Men to Buy Beauty?
Changing cultural attitudes have given men ‘permission to groom,’ but beauty brands still struggle to make them spend.
Can Grooming Brands Get ‘Low Maintenance’ Men to Buy Beauty?
Changing cultural attitudes have given men ‘permission to groom,’ but beauty brands still struggle to make them spend.