Jones Road Beauty
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This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
Bobbi Brown: I Still Believe in Miracles
The makeup artist and serial entrepreneur Bobbi Brown reflects on starting her second act, and how she found a hero for it.
Bobbi Brown: I Still Believe in Miracles
The makeup artist and serial entrepreneur Bobbi Brown reflects on starting her second act, and how she found a hero for it.
Bobbi Brown Is Now the Host of This Zoom Meeting
Jones Road, the makeup artist-backed beauty label is built on feedback, insights and suggestions from its community. But sometimes, its founder has to push back.
Bobbi Brown Is Now the Host of This Zoom Meeting
Jones Road, the makeup artist-backed beauty label is built on feedback, insights and suggestions from its community. But sometimes, its founder has to push back.
How Gen X Became Beauty’s Next Big Consumer
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.
How Gen X Became Beauty’s Next Big Consumer
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.
Bobbi Brown on a Lifetime Perfecting the Natural Look
The makeup guru reflects on the origins of her signature minimalist aesthetic, and why she’s building her latest start-up, Jones Roads Beauty, differently than her Estée Lauder-owned namesake brand.
Bobbi Brown on a Lifetime Perfecting the Natural Look
The makeup guru reflects on the origins of her signature minimalist aesthetic, and why she’s building her latest start-up, Jones Roads Beauty, differently than her Estée Lauder-owned namesake brand.