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In China, Hangzhou Brands Face Identity Crisis
Hundreds of women’s fashion businesses, born in the mid-1990s in Hangzhou, China, based their success on mediocre, embellished copies of global best sellers, cheap commercial distribution, and high margins. But in today's highly competitive China market, where brand matters more than ever, Hangzhou labels face a serious identity crisis. BoF reports.
In China, Hangzhou Brands Face Identity Crisis
Hundreds of women’s fashion businesses, born in the mid-1990s in Hangzhou, China, based their success on mediocre, embellished copies of global best sellers, cheap commercial distribution, and high margins. But in today's highly competitive China market, where brand matters more than ever, Hangzhou labels face a serious identity crisis. BoF reports.