Jimmy Choo

Jimmy Choo is a pioneering, luxury accessories house. Established in 1996, the brand originated as an East London atelier, specialising in hand-crafted shoes; today it’s a global powerhouse with artisanal craft at its heart and an aesthetic grounded in effortlessly alluring modern glamour.

The collections are conceived by Creative Director Sandra Choi, who mastered the art of bespoke shoemaking from her uncle, Mr. Jimmy Choo, at his London-based studio. Sandra’s approach combines imagination and the joy of design with her incomparable expertise and innate understanding of product design. Collections are brought to life in the brand’s Italian factories by master artisans committed to upholding the highest standards of excellence. Collections encompass shoes, bags, accessories, jewellery, eyewear, and fragrance across men’s and women’s.

Frequently name-checked in era-defining television, film and music, Jimmy Choo has transcended fashion, becoming a recognised pop-culture phenomenon, uniquely dialled into the zeitgeist of the day. The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Tastemakers and leaders among a diverse cohort trust Jimmy Choo to instil them with confidence, time and time again.

Together, Sandra Choi and CEO Hannah Colman have created a global force with a store network encompassing more than 200 boutiques and a presence in the most prestigious stores worldwide.