Jacquemus
Jacquemus is a luxury French fashion brand, founded in 2009 by Simon Porte Jacquemus in Paris, taking inspiration for its womenswear from the designer’s upbringing in the South of France.


The Debrief | What Makes Jacquemus So Successful?
BoF luxury editor Robert Williams unpacks how the French luxury brand has managed to grab the industry’s attention and maintain a sound business model without outside help.

The Debrief | What Makes Jacquemus So Successful?
BoF luxury editor Robert Williams unpacks how the French luxury brand has managed to grab the industry’s attention and maintain a sound business model without outside help.

Jacquemus: A Fashion Star’s Business Vision
For the first-time, the industry’s hottest independent designer—a charismatic, social-media savvy storyteller from the south of France—reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.

Jacquemus: A Fashion Star’s Business Vision
For the first-time, the industry’s hottest independent designer—a charismatic, social-media savvy storyteller from the south of France—reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report
Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report
Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.

Fashion’s Top M&A Targets
The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.

Fashion’s Top M&A Targets
The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.

Sex Is Back. Are Consumers Ready?
After a year in isolation, brands are banking on consumers’ bubbling desire. But communicating that looks different than it did before the pandemic.

Sex Is Back. Are Consumers Ready?
After a year in isolation, brands are banking on consumers’ bubbling desire. But communicating that looks different than it did before the pandemic.

No Parties, No Problem: How Fashion Is Selling Holiday Clothes in 2020
In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?

No Parties, No Problem: How Fashion Is Selling Holiday Clothes in 2020
In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?

How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

Where Does Burberry Go From Here?
This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

Where Does Burberry Go From Here?
This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

Why Fashion ‘Slavery’ Is Making Headlines
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?

Why Fashion ‘Slavery’ Is Making Headlines
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?

Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.

Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.