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Latest News & Analysis
Global Markets
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.