J.Crew
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
How to Fix Broken Brands
For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation.
How to Fix Broken Brands
For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation.
Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated
J.Crew has been burned by relying too heavily on a creative who courted fashion insiders. But then, it has also been burned by not having a creative who courted fashion insiders. Has the brand finally found a happy medium?
Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated
J.Crew has been burned by relying too heavily on a creative who courted fashion insiders. But then, it has also been burned by not having a creative who courted fashion insiders. Has the brand finally found a happy medium?
The CEO Fashion Needs Right Now
Several major fashion firms, including VF Corp., The Gap and The RealReal, are without a permanent chief and experts say the turmoil at the top is a prime opportunity to reshape the industry’s leadership profile. MyTheresa and J.Crew CEOs discuss leadership.
The CEO Fashion Needs Right Now
Several major fashion firms, including VF Corp., The Gap and The RealReal, are without a permanent chief and experts say the turmoil at the top is a prime opportunity to reshape the industry’s leadership profile. MyTheresa and J.Crew CEOs discuss leadership.
The Debrief | Inside the Gap and J.Crew Comeback Attempts
BoF’s Cathaleen Chen and Marc Bain join Lauren Sherman to talk about retailers’ big hires, hopes and plans for bringing their brands back to life.
The Debrief | Inside the Gap and J.Crew Comeback Attempts
BoF’s Cathaleen Chen and Marc Bain join Lauren Sherman to talk about retailers’ big hires, hopes and plans for bringing their brands back to life.
Why the DTC Model Can Still Work
At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label Ayr sees a future in the old e-commerce model.
Why the DTC Model Can Still Work
At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label Ayr sees a future in the old e-commerce model.