J.Crew
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We side with style over fashion, think timelessness is underrated and find that clothes look best when they’re lived in. We love color-blocking and pattern mixing and temper tomboy with heels. We're fans of tousled hair and think everything’s right when something’s left just a little imperfect. We wear sneakers with suits, wing tips with jeans and chambray on chambray. We don't believe there's such a thing as overdressed — and we don’t rent tuxedos. We're an american brand, but we source fabrics from around the world: Japanese seersucker, Irish linen and Italian wool. We don't believe there's just one way to wear an outfit, but we do have a few ideas on how to pull one together. For us, the magic is in the mix.
— Written by BoF Staff
Company Snapshot
RaiseFashion, ShopMy and J.Crew Group Celebrate the 2026 Masterclass Cohort During NYFW
The intimate New York Fashion Week dinner celebrated the organisation’s new masterclass cohort of 18 designers — its largest yet. Alongside the designers, guests included model and activist Bethann Hardison, fashion designer Naeem Khan and Moda Operandi’s April Hennig, as well as fashion executives, retail partners and programme advisors.
RaiseFashion, ShopMy and J.Crew Group Celebrate the 2026 Masterclass Cohort During NYFW
The intimate New York Fashion Week dinner celebrated the organisation’s new masterclass cohort of 18 designers — its largest yet. Alongside the designers, guests included model and activist Bethann Hardison, fashion designer Naeem Khan and Moda Operandi’s April Hennig, as well as fashion executives, retail partners and programme advisors.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
The New Rules for Effective Marketing
J. Crew’s chief marketing officer Julia Collier, Ekimetrics’ partner Sona Abaryan and BoF’s director of content strategy Alice Gividen, join BoF’s Annabel Bolton to discuss how to drive results in fashion and beauty marketing today.
The New Rules for Effective Marketing
J. Crew’s chief marketing officer Julia Collier, Ekimetrics’ partner Sona Abaryan and BoF’s director of content strategy Alice Gividen, join BoF’s Annabel Bolton to discuss how to drive results in fashion and beauty marketing today.
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
J.Crew: How to Build an ‘Ageless’ Brand
As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.
J.Crew: How to Build an ‘Ageless’ Brand
As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.
Creating a Dialogue With Consumers Through Connected Products
Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.
Creating a Dialogue With Consumers Through Connected Products
Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
The E-Commerce Search Bar Gets an AI Makeover
To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.
The E-Commerce Search Bar Gets an AI Makeover
To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.