iQiyi
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How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
Brands Press Play on China's Streaming Opportunity
Competition among China’s television streaming services is driving a content war, with local celebrities in the front line and global brands wondering how to leverage iQiyi, Tencent Video and Youku.
Brands Press Play on China's Streaming Opportunity
Competition among China’s television streaming services is driving a content war, with local celebrities in the front line and global brands wondering how to leverage iQiyi, Tencent Video and Youku.