Intermix
How Can Fashion Adopt Connected Consumer Strategies?
BoF brought executives from across the industry together to discuss how fashion can reimagine the consumer journey to create competitive advantage, in partnership with Affirm.
How Can Fashion Adopt Connected Consumer Strategies?
BoF brought executives from across the industry together to discuss how fashion can reimagine the consumer journey to create competitive advantage, in partnership with Affirm.
How to Get Your Customers to Pay Full Price
Discounting is rampant at retail, but these tactics can help you keep margins healthy.
How to Get Your Customers to Pay Full Price
Discounting is rampant at retail, but these tactics can help you keep margins healthy.
The Gap Isn't the Future. Its Lululemon Challenger Is.
Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”
The Gap Isn't the Future. Its Lululemon Challenger Is.
Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”
Gap Shares Surge as Wall Street Praises Split With Old Navy
Gains in the stock set it up for its best day in more than 10 years and added about $2 billion to the company's market capitalisation.
Gap Shares Surge as Wall Street Praises Split With Old Navy
Gains in the stock set it up for its best day in more than 10 years and added about $2 billion to the company's market capitalisation.
Gap and Old Navy Are Breaking Up
Gap Inc will spin out Old Navy, the company said Thursday, in an effort to bolster both the growing Old Navy and fading Gap brands.
Gap and Old Navy Are Breaking Up
Gap Inc will spin out Old Navy, the company said Thursday, in an effort to bolster both the growing Old Navy and fading Gap brands.
New Outerwear Brands Ride the Instagram Wave
From Kassl Editions to Common Leisure, a flurry of emerging labels are challenging mainstay names like Moncler and luxury brands like Gucci in the fast-growing outerwear category.
New Outerwear Brands Ride the Instagram Wave
From Kassl Editions to Common Leisure, a flurry of emerging labels are challenging mainstay names like Moncler and luxury brands like Gucci in the fast-growing outerwear category.
Sorry, But Athleisure Is Not Dead
Growth in activewear may be slowing, but significant opportunity remains at the intersection of fashion and fitness — whatever people say about the term athleisure.
Sorry, But Athleisure Is Not Dead
Growth in activewear may be slowing, but significant opportunity remains at the intersection of fashion and fitness — whatever people say about the term athleisure.
Can This Upstart Athletic Brand Take on Nike and Adidas?
The twins behind Athletic Propulsion Lab, footwear’s most ambitious brand, share their unique strategy to steal market share.
Can This Upstart Athletic Brand Take on Nike and Adidas?
The twins behind Athletic Propulsion Lab, footwear’s most ambitious brand, share their unique strategy to steal market share.
Announcing Gap Inc. as a New Partner on BoF Careers
BoF welcomes Gap Inc. and its brands Gap, Banana Republic, Old Navy, Athleta and Intermix to BoF Careers, the global marketplace for fashion talent.
Announcing Gap Inc. as a New Partner on BoF Careers
BoF welcomes Gap Inc. and its brands Gap, Banana Republic, Old Navy, Athleta and Intermix to BoF Careers, the global marketplace for fashion talent.
What’s Next for the CFDA?
CFDA chief executive Steven Kolb and chairwoman Diane von Furstenberg outline their plans for the future amidst criticism and a designer exodus from New York Fashion Week.
What’s Next for the CFDA?
CFDA chief executive Steven Kolb and chairwoman Diane von Furstenberg outline their plans for the future amidst criticism and a designer exodus from New York Fashion Week.