Integra Fragrances
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How In-Store Fragrances Positively Impact Brand Value
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
How In-Store Fragrances Positively Impact Brand Value
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
How Experiential Retail Tactics Are Evolving and the Power of Scent
Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.
How Experiential Retail Tactics Are Evolving and the Power of Scent
Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.