The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
How Will Fashion Find Validation Without Instagram Likes?
The move will cause brands to shift from paying influencers for sponsored posts toward more paid advertising.
How Will Fashion Find Validation Without Instagram Likes?
The move will cause brands to shift from paying influencers for sponsored posts toward more paid advertising.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
How Luxury Brands Are Raising the Stakes on Instagram
But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
Chinese Start-Ups: More Than Clones
Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.
Chinese Start-Ups: More Than Clones
Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley. Now, a new generation of entrepreneurs are transforming what began as clones into highly innovative companies, demonstrating that copying is often at the heart of creativity.
The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online
This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.
The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online
This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
‘Instagram Is 65 Percent of a Fashion Show’s Raison d’Être’
In the age of social media, fashion shows are bigger business than ever, boosting specialised production companies like Thierry Dreyfus’ Eyesight, which recently raised €5 million in investment from BNP Paribas.
‘Instagram Is 65 Percent of a Fashion Show’s Raison d’Être’
In the age of social media, fashion shows are bigger business than ever, boosting specialised production companies like Thierry Dreyfus’ Eyesight, which recently raised €5 million in investment from BNP Paribas.
Instagram Unlocks In-App Purchasing
With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?
Instagram Unlocks In-App Purchasing
With so much sponsored content and promotions from mega-influencers, will new shopping features drive users away from the photo-sharing platform, which has long been touted as a discovery tool?