How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
TikTok Is Coming For New York Fashion Week
The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.
TikTok Is Coming For New York Fashion Week
The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
Hiding ‘Likes’ Is Good for the Influencer Economy
The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.
Hiding ‘Likes’ Is Good for the Influencer Economy
The anticipated change to the way Instagram displays engagement could drive positive outcomes for influencers, followers and marketers, argues Amy Odell.
Instagram Introduces Threads, Taking on Snapchat Messaging
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
Instagram Introduces Threads, Taking on Snapchat Messaging
The application will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland.
Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland.