Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Digital Brands Are Lukewarm on Social Commerce
Instagram, fashion’s long-time favourite social media destination, will soon scale back its commerce efforts, leaving merchants that use the platform’s shopping features to reconfigure their social commerce strategies.
Why Digital Brands Are Lukewarm on Social Commerce
Instagram, fashion’s long-time favourite social media destination, will soon scale back its commerce efforts, leaving merchants that use the platform’s shopping features to reconfigure their social commerce strategies.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store
Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.
Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store
Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.
What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
What Is the Point of Instagram’s Product Tags?
The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.
What Is the Point of Instagram’s Product Tags?
The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.