Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
Gucci, Chanel Among Fashion Month's Instagram Winners
New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.
Gucci, Chanel Among Fashion Month's Instagram Winners
New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.
Dior, Hermès and Louis Vuitton Are 2017's Most Buzzed-About Designers on Instagram
Data released by Instagram as part of its 'Year in Review' reveals the most popular brands on the photo and video sharing app, as measured by followers, engagement and buzz.
Dior, Hermès and Louis Vuitton Are 2017's Most Buzzed-About Designers on Instagram
Data released by Instagram as part of its 'Year in Review' reveals the most popular brands on the photo and video sharing app, as measured by followers, engagement and buzz.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
Bits & Bytes | Instagram's Shoppable Posts, Can Amazon's Alexa Help Men Dress?
This week, Instagram's shoppable tags feature opens to Bigcommerce retailers, while Perry Ellis launches style advice service with Amazon's Alexa.
Bits & Bytes | Instagram's Shoppable Posts, Can Amazon's Alexa Help Men Dress?
This week, Instagram's shoppable tags feature opens to Bigcommerce retailers, while Perry Ellis launches style advice service with Amazon's Alexa.
Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show
Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.
Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show
Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.
Under 25s Spend 32 Minutes a Day on Instagram
The platform is crediting much of the growth in engagement to “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name.
Under 25s Spend 32 Minutes a Day on Instagram
The platform is crediting much of the growth in engagement to “Stories,” which was launched a year ago as a copycat to Snapchat’s feature with the same name.
Dior and Louis Vuitton Are the Fashion Brands with Best Instagram Stories Engagement
Just four brands featured in a ranking of users with the highest engagement rate on Instagram Stories, released to mark the feature's first anniversary.
Dior and Louis Vuitton Are the Fashion Brands with Best Instagram Stories Engagement
Just four brands featured in a ranking of users with the highest engagement rate on Instagram Stories, released to mark the feature's first anniversary.