Il Makiage
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What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.
What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.
What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.
What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.
Why Athletes Are Beauty’s Real MVPs
Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.
Why Athletes Are Beauty’s Real MVPs
Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.
Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products
Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?
Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products
Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?