‘A Day in the Life’ of a Design Competition Winner

We’ve launched a new “A Day in the Life” episode – and this one has a special guest. Meet Sara, International Accessories Winner of the “Real Leather. Stay Different.” 2025 competition, who spent six weeks at HUGO BOSS Ticino. In the video, she shares how she worked across the Accessories Department, joined meetings with production, development and the creative team, and discovered how AI supports trend and market research. Watch here: https://www.youtube.com/watch?v=YvHs0UN1hz4