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Hugo Boss

Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.

Hugo Boss
News & Analysis

Building Damir Doma

It took a fortuitous encounter in front of a bike shop in Bavaria for Damir Doma to find that rarest of things: the right deep-pocketed partner, willing to put in time, energy and resources to see the designer’s fledgling label through its difficult first years and get it off the ground. But six years later, with his own store, close to 9 million euros in sales and a new co-chairman, it is clear that Doma’s ascent up the tricky ranks of Paris fashion has been driven by more than luck. BoF reports.

News & Analysis

Building Damir Doma

It took a fortuitous encounter in front of a bike shop in Bavaria for Damir Doma to find that rarest of things: the right deep-pocketed partner, willing to put in time, energy and resources to see the designer’s fledgling label through its difficult first years and get it off the ground. But six years later, with his own store, close to 9 million euros in sales and a new co-chairman, it is clear that Doma’s ascent up the tricky ranks of Paris fashion has been driven by more than luck. BoF reports.


News & Analysis

Prada Says China Still Giving a Boost to Sales

MILAN, Italy — Italian fashion house Prada appeared to brush off luxury industry concerns about slowing growth in China, saying demand from the

News & Analysis

Prada Says China Still Giving a Boost to Sales

MILAN, Italy — Italian fashion house Prada appeared to brush off luxury industry concerns about slowing growth in China, saying demand from the


News & Analysis

Hugo Boss Benefits from U.S. Demand and Tight Stock Management

FRANKFURT, Germany — German fashion house Hugo Boss said tight stock management and fewer discounts drove up profits and that shoppers in the United

News & Analysis

Hugo Boss Benefits from U.S. Demand and Tight Stock Management

FRANKFURT, Germany — German fashion house Hugo Boss said tight stock management and fewer discounts drove up profits and that shoppers in the United


News & Analysis

Olfactive Branding: Retail’s Fragrant Frontier

Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.

News & Analysis

Olfactive Branding: Retail’s Fragrant Frontier

Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.


News & Analysis

Hugo Boss Second-Quarter Earnings Beat Estimates on Retail Sales

FRANKFURT, Germany — Hugo Boss AG reported second-quarter earnings that beat estimates, with the gross margin improving, after the German

News & Analysis

Hugo Boss Second-Quarter Earnings Beat Estimates on Retail Sales

FRANKFURT, Germany — Hugo Boss AG reported second-quarter earnings that beat estimates, with the gross margin improving, after the German


News & Analysis

Stripped Bare: Brands Move Toward Transparency and Traceability

From Bruno Pieters's Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.

News & Analysis

Stripped Bare: Brands Move Toward Transparency and Traceability

From Bruno Pieters's Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.


News & Analysis

Andy Dunn of Bonobos on Building the Armani of the E-Commerce Era

In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Andy Dunn, co-founder and CEO of men’s apparel brand Bonobos.

News & Analysis

Andy Dunn of Bonobos on Building the Armani of the E-Commerce Era

In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Andy Dunn, co-founder and CEO of men’s apparel brand Bonobos.


News & Analysis

Hugo Boss Eyes Asia for One Fifth of Group Sales

FRANKFURT, Germany — German fashion house Hugo Boss wants its Asian business to lift its contribution to group sales to 21 percent from 15 percent by

News & Analysis

Hugo Boss Eyes Asia for One Fifth of Group Sales

FRANKFURT, Germany — German fashion house Hugo Boss wants its Asian business to lift its contribution to group sales to 21 percent from 15 percent by


News & Analysis

London Collections: Men | If You Build It, They Will Come — But Will They Buy?

In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.

News & Analysis

London Collections: Men | If You Build It, They Will Come — But Will They Buy?

In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.


News & Analysis

Why Creative Directors Matter More Than Ever

Following a flurry of high profile announcements, BoF's editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.

News & Analysis

Why Creative Directors Matter More Than Ever

Following a flurry of high profile announcements, BoF's editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.