Hugo Boss
Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.


Building Damir Doma
It took a fortuitous encounter in front of a bike shop in Bavaria for Damir Doma to find that rarest of things: the right deep-pocketed partner, willing to put in time, energy and resources to see the designer’s fledgling label through its difficult first years and get it off the ground. But six years later, with his own store, close to 9 million euros in sales and a new co-chairman, it is clear that Doma’s ascent up the tricky ranks of Paris fashion has been driven by more than luck. BoF reports.

Building Damir Doma
It took a fortuitous encounter in front of a bike shop in Bavaria for Damir Doma to find that rarest of things: the right deep-pocketed partner, willing to put in time, energy and resources to see the designer’s fledgling label through its difficult first years and get it off the ground. But six years later, with his own store, close to 9 million euros in sales and a new co-chairman, it is clear that Doma’s ascent up the tricky ranks of Paris fashion has been driven by more than luck. BoF reports.

Prada Says China Still Giving a Boost to Sales
MILAN, Italy — Italian fashion house Prada appeared to brush off luxury industry concerns about slowing growth in China, saying demand from the

Prada Says China Still Giving a Boost to Sales
MILAN, Italy — Italian fashion house Prada appeared to brush off luxury industry concerns about slowing growth in China, saying demand from the

Hugo Boss Benefits from U.S. Demand and Tight Stock Management
FRANKFURT, Germany — German fashion house Hugo Boss said tight stock management and fewer discounts drove up profits and that shoppers in the United

Hugo Boss Benefits from U.S. Demand and Tight Stock Management
FRANKFURT, Germany — German fashion house Hugo Boss said tight stock management and fewer discounts drove up profits and that shoppers in the United

Olfactive Branding: Retail’s Fragrant Frontier
Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.

Olfactive Branding: Retail’s Fragrant Frontier
Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.

Hugo Boss Second-Quarter Earnings Beat Estimates on Retail Sales
FRANKFURT, Germany — Hugo Boss AG reported second-quarter earnings that beat estimates, with the gross margin improving, after the German

Hugo Boss Second-Quarter Earnings Beat Estimates on Retail Sales
FRANKFURT, Germany — Hugo Boss AG reported second-quarter earnings that beat estimates, with the gross margin improving, after the German

Stripped Bare: Brands Move Toward Transparency and Traceability
From Bruno Pieters's Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.

Stripped Bare: Brands Move Toward Transparency and Traceability
From Bruno Pieters's Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.

Andy Dunn of Bonobos on Building the Armani of the E-Commerce Era
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Andy Dunn, co-founder and CEO of men’s apparel brand Bonobos.

Andy Dunn of Bonobos on Building the Armani of the E-Commerce Era
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Andy Dunn, co-founder and CEO of men’s apparel brand Bonobos.

Hugo Boss Eyes Asia for One Fifth of Group Sales
FRANKFURT, Germany — German fashion house Hugo Boss wants its Asian business to lift its contribution to group sales to 21 percent from 15 percent by

Hugo Boss Eyes Asia for One Fifth of Group Sales
FRANKFURT, Germany — German fashion house Hugo Boss wants its Asian business to lift its contribution to group sales to 21 percent from 15 percent by

London Collections: Men | If You Build It, They Will Come — But Will They Buy?
In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.

London Collections: Men | If You Build It, They Will Come — But Will They Buy?
In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.

Why Creative Directors Matter More Than Ever
Following a flurry of high profile announcements, BoF's editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.

Why Creative Directors Matter More Than Ever
Following a flurry of high profile announcements, BoF's editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.