Hugo Boss
Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.


Social Goods | Karl Lagerfeld Sparks Outrage Over Holocaust Comments, Barbie Gets a Hijab
This week, Karl Lagerfeld was caught in controversy over his opinion on migrants in Europe, while the first Hijab-wearing Barbie is inspired by an Olympic fencer.

Social Goods | Karl Lagerfeld Sparks Outrage Over Holocaust Comments, Barbie Gets a Hijab
This week, Karl Lagerfeld was caught in controversy over his opinion on migrants in Europe, while the first Hijab-wearing Barbie is inspired by an Olympic fencer.

Unpacking Burberry’s New Strategy
Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?

Unpacking Burberry’s New Strategy
Chief executive Marco Gobbetti has outlined an ambitious three-pronged plan to elevate the British brand's positioning. Will it work?

A Five-Point Plan for Burberry
Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.

A Five-Point Plan for Burberry
Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.

Hugo Boss Raises Forecast After Solid Third Quarter
The company now expects its 2017 group sales to grow by a low single-digit percentage rate on a currency-adjusted basis, having previously guided for flat sales.

Hugo Boss Raises Forecast After Solid Third Quarter
The company now expects its 2017 group sales to grow by a low single-digit percentage rate on a currency-adjusted basis, having previously guided for flat sales.

Power Moves | Glamour Editor Jo Elvin Steps Down, Hugo Boss Hires Sustainability Director
This week, Glamour UK’s launch editor Jo Elvin resigns after 17 years, while Hugo Boss taps Andreas Streubig as its global head of sustainability.

Power Moves | Glamour Editor Jo Elvin Steps Down, Hugo Boss Hires Sustainability Director
This week, Glamour UK’s launch editor Jo Elvin resigns after 17 years, while Hugo Boss taps Andreas Streubig as its global head of sustainability.

Ralph Lauren Won’t Let Go of His Polo Empire as Sales Falter
Discounted polos aren’t selling and the company needs new ideas.

Ralph Lauren Won’t Let Go of His Polo Empire as Sales Falter
Discounted polos aren’t selling and the company needs new ideas.

Can Y/Project Sustain the Hype?
In the run-up to his Paris Fashion Week show, designer Glenn Martens talks to BoF about the buzzy label’s recent successes and his plans for the future.

Can Y/Project Sustain the Hype?
In the run-up to his Paris Fashion Week show, designer Glenn Martens talks to BoF about the buzzy label’s recent successes and his plans for the future.

The Trouble with Topshop
Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?

The Trouble with Topshop
Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?

Bits & Bytes | Amazon's Private Labels, Why Fashion Loves Android Wear
This week, how Amazon's private label brands are fuelling its business, while brands cranking out new Android Wear devices are as far from typical electronics companies as one can get.

Bits & Bytes | Amazon's Private Labels, Why Fashion Loves Android Wear
This week, how Amazon's private label brands are fuelling its business, while brands cranking out new Android Wear devices are as far from typical electronics companies as one can get.

Alibaba vs JD.com: China’s Online Titans Battle for Asia
From acquisitions and investments to the deployment of drones and encrypted messaging apps, China’s e-commerce giants are gearing up for war in Southeast Asia’s $52 billion fashion market.

Alibaba vs JD.com: China’s Online Titans Battle for Asia
From acquisitions and investments to the deployment of drones and encrypted messaging apps, China’s e-commerce giants are gearing up for war in Southeast Asia’s $52 billion fashion market.