Huda Beauty
Why It's So Hard for Beauty Brands to Cross Over From One Category to Another
Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?
Why It's So Hard for Beauty Brands to Cross Over From One Category to Another
Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?
None of Your Business with Huda Kattan
In the first episode of our brand new series, we test the business savvy of Huda Kattan, the entrepreneur behind Huda Beauty.
None of Your Business with Huda Kattan
In the first episode of our brand new series, we test the business savvy of Huda Kattan, the entrepreneur behind Huda Beauty.
What's Next for Huda Kattan
The influencer turned owner of a billion-dollar beauty brand speaks with BoF about plans for a new skincare line and how she deals with online critics.
What's Next for Huda Kattan
The influencer turned owner of a billion-dollar beauty brand speaks with BoF about plans for a new skincare line and how she deals with online critics.
Huda Kattan: The Face That Built a Beauty Empire
This social media influencer-turned-entrepreneur built a $1.2 billion beauty brand that’s one of the hottest acquisition targets in the industry. Now, the straight-talking Iraqi-American wants to build one of the largest beauty businesses in the world.
Huda Kattan: The Face That Built a Beauty Empire
This social media influencer-turned-entrepreneur built a $1.2 billion beauty brand that’s one of the hottest acquisition targets in the industry. Now, the straight-talking Iraqi-American wants to build one of the largest beauty businesses in the world.
Middle Eastern Women Join the ‘Clean Beauty’ Movement
Arab beauty markets have long been associated with invasive methods like cosmetic surgery, botox and fillers, but the rise of home-grown ‘clean beauty’ players signals a change, and opportunities for global market leaders.
Middle Eastern Women Join the ‘Clean Beauty’ Movement
Arab beauty markets have long been associated with invasive methods like cosmetic surgery, botox and fillers, but the rise of home-grown ‘clean beauty’ players signals a change, and opportunities for global market leaders.
The BoF Podcast: Huda Kattan: ‘Being Different Challenges Norms, but Different Is Brilliant’
The founder of Huda Beauty says she wasn't able to build her cosmetics empire until she accepted her 'weirdness.'
The BoF Podcast: Huda Kattan: ‘Being Different Challenges Norms, but Different Is Brilliant’
The founder of Huda Beauty says she wasn't able to build her cosmetics empire until she accepted her 'weirdness.'
What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.
High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.
What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.
High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.
The Power of Being Yourself: Huda Kattan
The most powerful beauty influencer in the world wasn't able to build her Huda Beauty cosmetics empire until she accepted her 'weirdness.'
The Power of Being Yourself: Huda Kattan
The most powerful beauty influencer in the world wasn't able to build her Huda Beauty cosmetics empire until she accepted her 'weirdness.'
Power Moves | Huda Beauty Names US President, Instagram Co-Founders Step Down
This week, Huda Beauty appoints Nathalie Kristo as US president, while Kevin Systrom and Mike Krieger depart the photo-sharing app.
Power Moves | Huda Beauty Names US President, Instagram Co-Founders Step Down
This week, Huda Beauty appoints Nathalie Kristo as US president, while Kevin Systrom and Mike Krieger depart the photo-sharing app.
Is Mascara Losing Its Relevance?
Buzzy brands like Fenty Beauty, Kylie Cosmetics and Anastasia Beverly Hills don’t sell mascara — a sign it may be losing ground as a beauty staple.
Is Mascara Losing Its Relevance?
Buzzy brands like Fenty Beauty, Kylie Cosmetics and Anastasia Beverly Hills don’t sell mascara — a sign it may be losing ground as a beauty staple.