Huda Beauty

No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

Huda Beauty's Big Bet on Skin Care
Huda Kattan's 48 million followers trust her on makeup. Will they trust her on skin care too? The entrepreneur spoke to BoF about how she plans to conquer a new category.

Huda Beauty's Big Bet on Skin Care
Huda Kattan's 48 million followers trust her on makeup. Will they trust her on skin care too? The entrepreneur spoke to BoF about how she plans to conquer a new category.

#BoFLIVE: Huda Kattan on Running a Beauty Empire During Covid-19
Catch up on the live discussion with the beauty influencer-turned-entrepreneur, who talks about the challenges of running a billion-dollar beauty company in the age of coronavirus.

#BoFLIVE: Huda Kattan on Running a Beauty Empire During Covid-19
Catch up on the live discussion with the beauty influencer-turned-entrepreneur, who talks about the challenges of running a billion-dollar beauty company in the age of coronavirus.

Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.

Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.

'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.

'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.

BoF Exclusive | Huda Kattan to Forgo Salary for the Year Amid Coronavirus Pandemic
Kattan’s family members linked to the business will also be forgoing their wages for the rest of 2020.

BoF Exclusive | Huda Kattan to Forgo Salary for the Year Amid Coronavirus Pandemic
Kattan’s family members linked to the business will also be forgoing their wages for the rest of 2020.

Can a Drugstore Fill the UK's Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?

Can a Drugstore Fill the UK's Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?

Coronavirus Casts a Pall Over Chinese New Year
This week, everyone will be talking about the coronavirus outbreak in China, LVMH's fourth-quarter results and the latest beauty brand to expand in the UK. Get your BoF Professional Cheat Sheet.

Coronavirus Casts a Pall Over Chinese New Year
This week, everyone will be talking about the coronavirus outbreak in China, LVMH's fourth-quarter results and the latest beauty brand to expand in the UK. Get your BoF Professional Cheat Sheet.

Snapchat Is Back in Fashion
Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

Snapchat Is Back in Fashion
Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.

Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.