Hood by Air


Will High Fashion’s Love Affair with Streetwear Last?
Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?

Will High Fashion’s Love Affair with Streetwear Last?
Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?

Shayne Oliver of Hood By Air on His Design Vision
BoF brings you an in-depth conversation with Shayne Oliver, founder and creative director of ascendant luxury streetwear label Hood By Air, courtesy of our friends at 032c.

Shayne Oliver of Hood By Air on His Design Vision
BoF brings you an in-depth conversation with Shayne Oliver, founder and creative director of ascendant luxury streetwear label Hood By Air, courtesy of our friends at 032c.

Streetwear’s New Guard
Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

Streetwear’s New Guard
Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

LVMH Prize Finalists Announced
Twelve talented young designers have been shortlisted for the inaugural LVMH Prize.

LVMH Prize Finalists Announced
Twelve talented young designers have been shortlisted for the inaugural LVMH Prize.

The Logo Strikes Back
We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.

The Logo Strikes Back
We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.

Op-Ed | Mining the Goth Aesthetic, Fashion Pivots to Darkness
No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.

Op-Ed | Mining the Goth Aesthetic, Fashion Pivots to Darkness
No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.

Week in Review | Bespoke Luxury Summit, Coco Rocha, Refinery29, Fashion Resale Sites, Hood By Air, Behind China's Slowdown, Charles & Keith, Robin Derrick
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.

Week in Review | Bespoke Luxury Summit, Coco Rocha, Refinery29, Fashion Resale Sites, Hood By Air, Behind China's Slowdown, Charles & Keith, Robin Derrick
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.

Hood By Air’s Ascent
With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.

Hood By Air’s Ascent
With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.