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Hood by Air

Hood by Air
Luxury

Will High Fashion’s Love Affair with Streetwear Last?

Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?

Luxury

Will High Fashion’s Love Affair with Streetwear Last?

Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?


News & Analysis

Shayne Oliver of Hood By Air on His Design Vision

BoF brings you an in-depth conversation with Shayne Oliver, founder and creative director of ascendant luxury streetwear label Hood By Air, courtesy of our friends at 032c.

News & Analysis

Shayne Oliver of Hood By Air on His Design Vision

BoF brings you an in-depth conversation with Shayne Oliver, founder and creative director of ascendant luxury streetwear label Hood By Air, courtesy of our friends at 032c.


News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.


News & Analysis

LVMH Prize Finalists Announced

Twelve talented young designers have been shortlisted for the inaugural LVMH Prize.

News & Analysis

LVMH Prize Finalists Announced

Twelve talented young designers have been shortlisted for the inaugural LVMH Prize.


News & Analysis

The Logo Strikes Back

We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.

News & Analysis

The Logo Strikes Back

We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.


News & Analysis

Op-Ed | Mining the Goth Aesthetic, Fashion Pivots to Darkness

No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.

News & Analysis

Op-Ed | Mining the Goth Aesthetic, Fashion Pivots to Darkness

No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.



News & Analysis

Hood By Air’s Ascent

With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.

News & Analysis

Hood By Air’s Ascent

With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.