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Latest News & Analysis
Luxury

Jean Paul Gaultier to Collaborate With Shayne Oliver

The Hood By Air co-founder’s ready-to-wear capsule for the Paris-based perfume and fashion house will be timed to coincide with the Met Gala in New York.

Luxury

Jean Paul Gaultier to Collaborate With Shayne Oliver

The Hood By Air co-founder’s ready-to-wear capsule for the Paris-based perfume and fashion house will be timed to coincide with the Met Gala in New York.


Luxury

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  

Luxury

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  


Retail

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.

Retail

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.


News & Analysis

Hood by Air's Shayne Oliver Collaborates with Colmar

With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.

News & Analysis

Hood by Air's Shayne Oliver Collaborates with Colmar

With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.


Fashion Week

HBA's Creatures of Discomfort

Shayne Oliver claimed he had made a conscious decision to broaden the HBA framework, loosen it up a bit. When HBA peaks, it can be stunning. That was last season. This season, not so much.

Fashion Week

HBA's Creatures of Discomfort

Shayne Oliver claimed he had made a conscious decision to broaden the HBA framework, loosen it up a bit. When HBA peaks, it can be stunning. That was last season. This season, not so much.


Fashion Week

Top 10 Shows of Autumn/Winter 2016

At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.

Fashion Week

Top 10 Shows of Autumn/Winter 2016

At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.


Marketing

Christopher Simmonds: 'I Think People Get the Message on Gucci Now'

The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.

Marketing

Christopher Simmonds: 'I Think People Get the Message on Gucci Now'

The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.


Fashion Week

Aristocrats and Anarchists Face Off

Shayne Oliver takes us on a pilgrimage of extreme deconstructed volume and revolutionary red PVC.

Fashion Week

Aristocrats and Anarchists Face Off

Shayne Oliver takes us on a pilgrimage of extreme deconstructed volume and revolutionary red PVC.


Fashion Week

HBA's After School Special

There’s always a suggestion of political engagement with Hood By Air, but no longer any frisson.

Fashion Week

HBA's After School Special

There’s always a suggestion of political engagement with Hood By Air, but no longer any frisson.


News & Analysis

The Image-Masters Behind Hood By Air

Shayne Oliver’s Hood by Air has unleashed one of the most compelling new looks in fashion. But the aesthetic — not Oliver’s alone — is the result of an alliance of image-savvy collaborators.

News & Analysis

The Image-Masters Behind Hood By Air

Shayne Oliver’s Hood by Air has unleashed one of the most compelling new looks in fashion. But the aesthetic — not Oliver’s alone — is the result of an alliance of image-savvy collaborators.