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How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Abercrombie Shares Slide as Tariffs Weigh Heavy
The retailer has adjusted its outlook to anticipate additional tariffs of as much as 30 percent.
Abercrombie Shares Slide as Tariffs Weigh Heavy
The retailer has adjusted its outlook to anticipate additional tariffs of as much as 30 percent.
What Abercrombie & Fitch’s Reality Check Says About the State of Retail
Slow sales at the mall retailer surprised analysts who had seen the company’s turnaround as a success story.
What Abercrombie & Fitch’s Reality Check Says About the State of Retail
Slow sales at the mall retailer surprised analysts who had seen the company’s turnaround as a success story.
Abercrombie & Fitch Shares Dive 18% Due To Slowing Sales Growth
The company has decided to close three flagship stores, including a Hollister store in New York's SoHo area.
Abercrombie & Fitch Shares Dive 18% Due To Slowing Sales Growth
The company has decided to close three flagship stores, including a Hollister store in New York's SoHo area.
Abercrombie Soars on Upbeat Forecast as Sales Top Estimates
Comparable sales increased for a sixth consecutive quarter climbing more than double analysts’ predictions, and net sales are set to rise 2 to 4 percent this year.
Abercrombie Soars on Upbeat Forecast as Sales Top Estimates
Comparable sales increased for a sixth consecutive quarter climbing more than double analysts’ predictions, and net sales are set to rise 2 to 4 percent this year.
Abercrombie & Fitch Plunges After Sales Fall Short
The retailer's stock plunged after the release of results — another sign that apparel retailers’ recent strength could be short-lived.
Abercrombie & Fitch Plunges After Sales Fall Short
The retailer's stock plunged after the release of results — another sign that apparel retailers’ recent strength could be short-lived.
Abercrombie & Fitch Tops Same-Store Sales Estimates
The results were buoyed by stronger demand for Hollister surf-wear as well as its namesake line of teen apparel.
Abercrombie & Fitch Tops Same-Store Sales Estimates
The results were buoyed by stronger demand for Hollister surf-wear as well as its namesake line of teen apparel.