HOKA
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game
Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.
This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game
Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
Announcing Deckers Brands’ UGG and Hoka
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Deckers Brands’ UGG and Hoka
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.