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Latest News & Analysis
Beauty

What’s Driving the Pocket Dermatology Boom

Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.

Beauty

What’s Driving the Pocket Dermatology Boom

Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.


Beauty

Inside the Growing Hair Loss Market

Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.

Beauty

Inside the Growing Hair Loss Market

Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.


Beauty

Report: DTC Wellness Brand Hims Seeks Deal to Go Public

The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.

Beauty

Report: DTC Wellness Brand Hims Seeks Deal to Go Public

The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.


News & Analysis

Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer

This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.

News & Analysis

Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer

This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.


News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.

News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.


Entrepreneurship

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

Entrepreneurship

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales

The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.


Entrepreneurship

Start-Up School | Chapter 3: Find Product-Market Fit

Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.

Entrepreneurship

Start-Up School | Chapter 3: Find Product-Market Fit

Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.


Retail

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

Retail

Millennial Loyalty Isn’t Enough: These Brands Want Their Love

With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.