Hims
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What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.

What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.

Inside the Growing Hair Loss Market
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.

Inside the Growing Hair Loss Market
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.

Report: DTC Wellness Brand Hims Seeks Deal to Go Public
The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.

Report: DTC Wellness Brand Hims Seeks Deal to Go Public
The healthcare brand is exploring the potential deal through a merger with a blank-check acquisition company that could value it at more than $1 billion.

Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer
This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.

Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer
This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands
Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands
Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales
The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

How Three Fast-Growing DTC Brands Use Customer Feedback to Drive Sales
The entrepreneurs behind Allbirds, Hims and Hers and Good American outlined the keys to their brands’ success at BoF West.

Start-Up School | Chapter 3: Find Product-Market Fit
Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.

Start-Up School | Chapter 3: Find Product-Market Fit
Matching a great product to a big market can only happen through continual experimentation, iteration and incorporation of customer feedback.

Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.

Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.