Highsnobiety Names Noah Johnson Editor In ChiefHighsnobiety
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About Highsnobiety
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next.
Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Amsterdam, Paris, Milan and Tokyo. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.
Company Snapshot
TYPEPrivate
ESTABLISHED2005
HEADQUARTERSGermany
EMPLOYEES51 - 200
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Highsnobiety Head of Media Operations
New York, US
Highsnobiety Brand Partnerships Manager
New York, US
Highsnobiety Vice President of Brand Partnerships
New York, US
Highlights
Highsnobiety Names Noah Johnson Editor In Chief
Highsnobiety Launches Beauty Vertical 
Highsnobiety Launches New Sports Vertical With Concept Store
Latest News & Analysis
Media
How Willa Bennett Is Reimagining Magazines for a Social-First Generation | The BoF Podcast
Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.
How Willa Bennett Is Reimagining Magazines for a Social-First Generation | The BoF Podcast
Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.
Workplace & Talent
Highsnobiety and Groupe Dynamite Inc. Join BoF Careers
Check out this week’s new partners and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
Highsnobiety and Groupe Dynamite Inc. Join BoF Careers
Check out this week’s new partners and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
Media
Highsnobiety to Wind Down E-Commerce, Lay Off Staff
The company plans to shutter its loss-making e-commerce division by the end of the year to focus on its core businesses.
Highsnobiety to Wind Down E-Commerce, Lay Off Staff
The company plans to shutter its loss-making e-commerce division by the end of the year to focus on its core businesses.
Luxury
Why Fashion Needs the Art World More Than Ever
Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
Why Fashion Needs the Art World More Than Ever
Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
Sports
Highsnobiety’s New Store That Isn’t a Store
At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.
Highsnobiety’s New Store That Isn’t a Store
At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.
News & Analysis
Highsnobiety Lays Off 10 Percent of Its Staff
The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.
Highsnobiety Lays Off 10 Percent of Its Staff
The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.
Beauty
Highsnobiety Launches Beauty Vertical
The publisher will bring its youth-centric POV to the beauty space with a dedicated section, launching Feb. 2.
Highsnobiety Launches Beauty Vertical
The publisher will bring its youth-centric POV to the beauty space with a dedicated section, launching Feb. 2.
Financial Markets
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
Media
Zalando Buys Highsnobiety
The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.
Zalando Buys Highsnobiety
The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.
Technology
Navigating New Fashion-Tech Frontiers
Fashion-tech visionaries gathered this week in New York for a BoF Professional Summit to assess and debate the industry’s next wave of technological transformation.
Navigating New Fashion-Tech Frontiers
Fashion-tech visionaries gathered this week in New York for a BoF Professional Summit to assess and debate the industry’s next wave of technological transformation.