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Hermès

Hermès
Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.


Luxury

Luxury’s Pricing Reality Check

Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?

Luxury

Luxury’s Pricing Reality Check

Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?


Luxury

LVMH Would Take €800 Million Hit From France’s Planned Tax Hike

The proposal calls for a temporary increase for companies with revenue in France above €1 billion.

Luxury

LVMH Would Take €800 Million Hit From France’s Planned Tax Hike

The proposal calls for a temporary increase for companies with revenue in France above €1 billion.


Luxury

Hermès Continues to Outshine Rivals with Sales up 11.3%

The Birkin bag maker reported a hefty rise in third-quarter sales on Thursday, continuing to outperform rivals hit hard by a sharp slowdown in luxury demand.

Luxury

Hermès Continues to Outshine Rivals with Sales up 11.3%

The Birkin bag maker reported a hefty rise in third-quarter sales on Thursday, continuing to outperform rivals hit hard by a sharp slowdown in luxury demand.


Luxury

This Week: How Deep Will Luxury’s Downturn Go?

Following LVMH’s sales miss, Kering, Hermès and Zegna will offer further insights on how plummeting demand from China is playing out across the sector.

Luxury

This Week: How Deep Will Luxury’s Downturn Go?

Following LVMH’s sales miss, Kering, Hermès and Zegna will offer further insights on how plummeting demand from China is playing out across the sector.


Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.

Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.


Luxury

Analytical, Not Literal: Inside Nadège Vanhee’s Hermès Vision

By translating the French luxury house’s codes with a mix of rigour and rebellion, the designer has updated its vision of feminine elegance with a sportier, more body-conscious silhouette.

Luxury

Analytical, Not Literal: Inside Nadège Vanhee’s Hermès Vision

By translating the French luxury house’s codes with a mix of rigour and rebellion, the designer has updated its vision of feminine elegance with a sportier, more body-conscious silhouette.


Luxury

Op-Ed | Why Luxury Stocks Are Headed for the Clearance Bin

Shares in LVMH and Hermès are still waiting for a consumer rebound in China, writes Bloomberg’s Andrea Felsted.

Luxury

Op-Ed | Why Luxury Stocks Are Headed for the Clearance Bin

Shares in LVMH and Hermès are still waiting for a consumer rebound in China, writes Bloomberg’s Andrea Felsted.


Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.

Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.


China

Op-Ed | What’s Behind the Slump in China’s Luxury Sales?

The key question is whether the drop is due to a weakening economy or a shift in consumer perception towards luxury items as mere commodities.

China

Op-Ed | What’s Behind the Slump in China’s Luxury Sales?

The key question is whether the drop is due to a weakening economy or a shift in consumer perception towards luxury items as mere commodities.