Hermès
How to Navigate the Coronavirus Crisis
What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.
How to Navigate the Coronavirus Crisis
What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.
Coronavirus Wipes Four Months of Gains off SLI
The Savigny Luxury Index went into meltdown this month, with no single company posting gains, as the coronavirus edged closer to becoming a global pandemic.
Coronavirus Wipes Four Months of Gains off SLI
The Savigny Luxury Index went into meltdown this month, with no single company posting gains, as the coronavirus edged closer to becoming a global pandemic.
Should Fashion Shows Have a Theme?
Theme-less outings that emphasised technique over narrative scored on the fifth day of Paris Fashion Week, reports Angelo Flaccavento.
Should Fashion Shows Have a Theme?
Theme-less outings that emphasised technique over narrative scored on the fifth day of Paris Fashion Week, reports Angelo Flaccavento.
Hermès Starts to See Return to Normal in China
The luxury brand reported a slowdown in sales growth in the fourth quarter to €1.87 billion.
Hermès Starts to See Return to Normal in China
The luxury brand reported a slowdown in sales growth in the fourth quarter to €1.87 billion.
Jony Ive’s Advice to Designers and Executives
Apple's former chief design officer sat down with Hermès Artistic Director Pierre-Alexis Dumas in a kickoff to the French luxury house’s year of 'Innovation in the Making.'
Jony Ive’s Advice to Designers and Executives
Apple's former chief design officer sat down with Hermès Artistic Director Pierre-Alexis Dumas in a kickoff to the French luxury house’s year of 'Innovation in the Making.'
Hermès, Gucci and the Luxury Lipstick Wars
With a new lipstick range, Hermès joins Tom Ford Beauty and Gucci in seeing colour cosmetics as the key to reaching new customers.
Hermès, Gucci and the Luxury Lipstick Wars
With a new lipstick range, Hermès joins Tom Ford Beauty and Gucci in seeing colour cosmetics as the key to reaching new customers.
How to Unify a Global Brand
Can a luxury label make its lipsticks and handbags feel part of the same universe, no matter where or how customers encounter them? BoF breaks down what it takes to create coherency.
How to Unify a Global Brand
Can a luxury label make its lipsticks and handbags feel part of the same universe, no matter where or how customers encounter them? BoF breaks down what it takes to create coherency.
At Jacquemus and Hermès, Smoking Hot and Sharp Simplicity
Showing at different ends of Paris, Simon Porte Jacquemus and Véronique Nichanian presented very different visions for today’s men (and women).
At Jacquemus and Hermès, Smoking Hot and Sharp Simplicity
Showing at different ends of Paris, Simon Porte Jacquemus and Véronique Nichanian presented very different visions for today’s men (and women).
French Luxury Stocks Hit by Trump's Tariffs
The US President is proposing additional tariffs on $2.4 billion worth of French goods, ranging from handbags to sparkling wine and makeup.
French Luxury Stocks Hit by Trump's Tariffs
The US President is proposing additional tariffs on $2.4 billion worth of French goods, ranging from handbags to sparkling wine and makeup.