Hermès


Luxury and Fur: Who’s In and Who’s Out?
Moncler and Dolce & Gabbana are among the latest luxury brands to announce a fur ban. But for some big names, the material has enduring appeal.

Luxury and Fur: Who’s In and Who’s Out?
Moncler and Dolce & Gabbana are among the latest luxury brands to announce a fur ban. But for some big names, the material has enduring appeal.

The Unsung Employees Behind China’s Luxury Retail Boom
Local sales assistants are incredibly valuable to brands in China, but some say they have too much leverage over VIP clients.

The Unsung Employees Behind China’s Luxury Retail Boom
Local sales assistants are incredibly valuable to brands in China, but some say they have too much leverage over VIP clients.

Why Hermès Probably Can’t Stop the MetaBirkin
Even if the luxury brand wins its case against the creator of the virtual interpretations of its famed bag, the NFTs can’t be erased, at least not in any conventional sense.

Why Hermès Probably Can’t Stop the MetaBirkin
Even if the luxury brand wins its case against the creator of the virtual interpretations of its famed bag, the NFTs can’t be erased, at least not in any conventional sense.

Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.

Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.

The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.

The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.

Chanel Is Aiming for Hermès Status With Handbag Price Hikes
The luxury fashion brand has raised prices, and set purchasing limits in an effort to become a more exclusive and desirable brand.

Chanel Is Aiming for Hermès Status With Handbag Price Hikes
The luxury fashion brand has raised prices, and set purchasing limits in an effort to become a more exclusive and desirable brand.

What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.

What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.

The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.

The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.

Tracking the Evolution of Hermès
Hermès’ timeless positioning has helped sales bounce back ‘as if the pandemic never happened.’ But that doesn’t mean change isn’t afoot at the iconic French luxury house.

Tracking the Evolution of Hermès
Hermès’ timeless positioning has helped sales bounce back ‘as if the pandemic never happened.’ But that doesn’t mean change isn’t afoot at the iconic French luxury house.

China in Focus as Luxury Brands Report Results
This week, everyone will be talking about financial results from Kering and Hermes, plus Bottega Veneta’s show in Detroit

China in Focus as Luxury Brands Report Results
This week, everyone will be talking about financial results from Kering and Hermes, plus Bottega Veneta’s show in Detroit