Harry's

How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

Harry’s Made Shaving Cool. Can Its Founders Do the Same for Hawaiian Tropic and Banana Boat?
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business.

Harry’s Made Shaving Cool. Can Its Founders Do the Same for Hawaiian Tropic and Banana Boat?
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business.

Wilkinson Owner Edgewell to Buy Shaving Start-Up Harry's for $1.37B
The deal would be the second billion-dollar acquisition of a shaving start-up, dwarfing Unilever's buy of the US-based Dollar Shave Club in 2016.

Wilkinson Owner Edgewell to Buy Shaving Start-Up Harry's for $1.37B
The deal would be the second billion-dollar acquisition of a shaving start-up, dwarfing Unilever's buy of the US-based Dollar Shave Club in 2016.

Men Are Changing. Are Brands Keeping Up?
Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.

Men Are Changing. Are Brands Keeping Up?
Brands and advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing, with icons like Timothée Chalamet reflecting the new look and attitude.

Battle of the Blades: Harry’s Takes on Gillette Again With Its First Women’s Razor Brand
Harry’s is taking its direct-to-consumer razor model to the $1 billion women’s market with Flamingo, one of several companies aiming to disrupt the category with a mix of affordable product and sleek design.

Battle of the Blades: Harry’s Takes on Gillette Again With Its First Women’s Razor Brand
Harry’s is taking its direct-to-consumer razor model to the $1 billion women’s market with Flamingo, one of several companies aiming to disrupt the category with a mix of affordable product and sleek design.