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Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
How Beauty Brands Can Address Mental Health
The beauty industry, long synonymous with marketing that promoted unattainable ideals, now touts the importance of mental health. But getting consumers to believe the message is authentic is another challenge.
How Beauty Brands Can Address Mental Health
The beauty industry, long synonymous with marketing that promoted unattainable ideals, now touts the importance of mental health. But getting consumers to believe the message is authentic is another challenge.
Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner
Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.
Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner
Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.
Is Scalp Care the New Skin Care?
As interest in self-care and wellness surges, brands and consumers are applying ingredient formulations and rituals associated with skin care to hair care regimes.
Is Scalp Care the New Skin Care?
As interest in self-care and wellness surges, brands and consumers are applying ingredient formulations and rituals associated with skin care to hair care regimes.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
How to Do Pride Marketing Right
With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.
How to Do Pride Marketing Right
With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.
Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever
From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.
Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever
From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.
Edgewell Drops Harry's Acquisition After FTC opposition
Edgewell said Harry's intended to pursue litigation against it.
Edgewell Drops Harry's Acquisition After FTC opposition
Edgewell said Harry's intended to pursue litigation against it.
FTC Moves to Block Edgewell's Acquisition of Shaving Startup Harry's
The acquisition would cause the market to lose a critical competitor that has driven down prices and pushed innovation, said the FTC in a statement.
FTC Moves to Block Edgewell's Acquisition of Shaving Startup Harry's
The acquisition would cause the market to lose a critical competitor that has driven down prices and pushed innovation, said the FTC in a statement.
How Big Brands Can Adopt a Start-Up Mindset
In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.
How Big Brands Can Adopt a Start-Up Mindset
In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.