Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
Are Neckties Making a Fashion Comeback?
On the influential runways of Prada and Gucci, neckties were everywhere, as the return of formal events, dressing for the office and new rule-breaking ways to wear them fuel consumer interest, writes Imran Amed.
Are Neckties Making a Fashion Comeback?
On the influential runways of Prada and Gucci, neckties were everywhere, as the return of formal events, dressing for the office and new rule-breaking ways to wear them fuel consumer interest, writes Imran Amed.
In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.
In Milan, a Classical Restoration
Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.
Sabato De Sarno’s Gucci Menswear Debut Had Drama in the Details
Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
Sabato De Sarno’s Gucci Menswear Debut Had Drama in the Details
Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
At the Golden Globes, a Red Carpet Comeback
After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.
At the Golden Globes, a Red Carpet Comeback
After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
Tod’s Appoints Matteo Tamburini as Creative Director
Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.
Tod’s Appoints Matteo Tamburini as Creative Director
Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.