Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
Why Luxury Is Broken
The sheer number of changes at the top of big brands this week is a sign the industry is still searching for a way out of its current troubles.
Why Luxury Is Broken
The sheer number of changes at the top of big brands this week is a sign the industry is still searching for a way out of its current troubles.
Who Will Lead the House of Gucci?
The abrupt departure of creative director Sabato De Sarno raises questions over who will replace him and how long it will take to get Kering’s anchor brand back on track.
Who Will Lead the House of Gucci?
The abrupt departure of creative director Sabato De Sarno raises questions over who will replace him and how long it will take to get Kering’s anchor brand back on track.
Sabato de Sarno Exits Gucci
The creative director is leaving after two years at the brand, whose pivot to more universal styling and an emphasis on iconic wardrobe pieces has struggled to gain traction in a tough market for luxury.
Sabato de Sarno Exits Gucci
The creative director is leaving after two years at the brand, whose pivot to more universal styling and an emphasis on iconic wardrobe pieces has struggled to gain traction in a tough market for luxury.
Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.
Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.
Kering Pounded by Luxury Slowdown, Warns on Profit
Sales at the French group fell 16 percent in the third quarter as a market-wide downturn hit hard. At flagship brand Gucci, where revenue fell 25 percent, management is exploring store closures while betting on a revamped handbag programme to jump start demand.
Kering Pounded by Luxury Slowdown, Warns on Profit
Sales at the French group fell 16 percent in the third quarter as a market-wide downturn hit hard. At flagship brand Gucci, where revenue fell 25 percent, management is exploring store closures while betting on a revamped handbag programme to jump start demand.
Gucci’s Marketing and Communications Shakeup Continues
Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.
Gucci’s Marketing and Communications Shakeup Continues
Chief brand officer Alessio Vannetti is the latest to leave the Italian mega-label. With sales under pressure, the brand is restructuring its operations under a new CEO.
Gucci Names Stefano Cantino Its New CEO
The Italian executive, a veteran of Prada and Louis Vuitton, is replacing CEO Jean-François Palus as Kering’s flagship brand struggles to reignite consumer demand.
Gucci Names Stefano Cantino Its New CEO
The Italian executive, a veteran of Prada and Louis Vuitton, is replacing CEO Jean-François Palus as Kering’s flagship brand struggles to reignite consumer demand.
Is This the End of Fashion History? Not So Fast
The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.
Is This the End of Fashion History? Not So Fast
The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.
What Does Pressure Look Like in Milan?
Gucci’s Sabato De Sarno and Moschino’s Adrian Appiolaza are both weighed by legacy. But life is much easier for one of them, writes Tim Blanks.
What Does Pressure Look Like in Milan?
Gucci’s Sabato De Sarno and Moschino’s Adrian Appiolaza are both weighed by legacy. But life is much easier for one of them, writes Tim Blanks.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.