Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Demna Takes Gucci, Versace’s New Chapter Begins | The BoF Podcast
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.

Demna Takes Gucci, Versace’s New Chapter Begins | The BoF Podcast
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.

Why Gucci Picked Demna
The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.

Why Gucci Picked Demna
The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.

5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.

5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.

The Fake Fashion Campaigns That Show AI’s Future in Marketing
The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.

The Fake Fashion Campaigns That Show AI’s Future in Marketing
The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.

Year of Designer Debuts Is a Crucial Test for Fashion’s Dream Machine
Givenchy, Tom Ford and Dries Van Noten will reveal new creative visions this week ahead of anticipated reboots at Chanel, Gucci, Dior and others. Can refreshed runway collections combat consumer fatigue?

Year of Designer Debuts Is a Crucial Test for Fashion’s Dream Machine
Givenchy, Tom Ford and Dries Van Noten will reveal new creative visions this week ahead of anticipated reboots at Chanel, Gucci, Dior and others. Can refreshed runway collections combat consumer fatigue?

Waiting for Gucci
Kering’s flagship brand is expected to announce a new creative director ‘promptly.’ The sooner the better, writes Imran Amed.

Waiting for Gucci
Kering’s flagship brand is expected to announce a new creative director ‘promptly.’ The sooner the better, writes Imran Amed.

Milan Day One: When Time Is a Loop
A transitional show at Gucci, a debut at Alberta Ferretti and a 30th anniversary outing at DSquared2 kicked off the first day of Milan Fashion Week.

Milan Day One: When Time Is a Loop
A transitional show at Gucci, a debut at Alberta Ferretti and a 30th anniversary outing at DSquared2 kicked off the first day of Milan Fashion Week.

This Week: Transitional Fashion Weeks in London and Milan
With so many brands between designers, the shows will be as much about luxury’s past as its future.

This Week: Transitional Fashion Weeks in London and Milan
With so many brands between designers, the shows will be as much about luxury’s past as its future.

Can Kering Fix Gucci? | The Debrief
Luxury editor Robert Williams joins executive editor Brian Baskin and senior correspondent Sheena Butler-Young to discuss Gucci’s dramatic sales decline, leadership churn, and the broader challenges facing the luxury group Kering, as the conglomerate seeks a path to recovery.

Can Kering Fix Gucci? | The Debrief
Luxury editor Robert Williams joins executive editor Brian Baskin and senior correspondent Sheena Butler-Young to discuss Gucci’s dramatic sales decline, leadership churn, and the broader challenges facing the luxury group Kering, as the conglomerate seeks a path to recovery.

The Problems With Gucci and Dior
After recently doubling their sales in less than five years, LVMH’s Dior and Kering’s Gucci are both facing serious headwinds, but their predicaments are as different as they are similar, writes Luca Solca.

The Problems With Gucci and Dior
After recently doubling their sales in less than five years, LVMH’s Dior and Kering’s Gucci are both facing serious headwinds, but their predicaments are as different as they are similar, writes Luca Solca.