Skip to main content

Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Global Markets

How to Navigate the Coronavirus Crisis

What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.

Global Markets

How to Navigate the Coronavirus Crisis

What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.


Luxury

Luxury Brands Burn Unsold Goods. What Should They Do Instead?

The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.

Luxury

Luxury Brands Burn Unsold Goods. What Should They Do Instead?

The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.


Retail

Coronavirus Is Already Changing How People Shop. Here's How.

Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.

Retail

Coronavirus Is Already Changing How People Shop. Here's How.

Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.


Luxury

Orders Sink for Italy's Luxury Suppliers on Coronavirus Fears

Brands have been forced to shut shops, shelve new openings and postpone advertising spending in the region.

Luxury

Orders Sink for Italy's Luxury Suppliers on Coronavirus Fears

Brands have been forced to shut shops, shelve new openings and postpone advertising spending in the region.


Retail

Everyone Loves Sweatsuits and Fashion Is Cashing In

Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Retail

Everyone Loves Sweatsuits and Fashion Is Cashing In

Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?


Global Markets

Coronavirus Quarantine Puts Italy’s Fashion Capital on Lockdown: What We Know

The drastic measures to contain the spread of coronavirus in Northern Italy adds to the economic toll the pandemic is taking on the fashion and luxury industries.

Global Markets

Coronavirus Quarantine Puts Italy’s Fashion Capital on Lockdown: What We Know

The drastic measures to contain the spread of coronavirus in Northern Italy adds to the economic toll the pandemic is taking on the fashion and luxury industries.


Marketing

Why Are Luxury Brands Advertising on Twitter?

Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.

Marketing

Why Are Luxury Brands Advertising on Twitter?

Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.


Luxury

Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans

As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.

Luxury

Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans

As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.


Fashion Week

Fashion’s New Outlook on 2020

Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

Fashion Week

Fashion’s New Outlook on 2020

Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.


Global Markets

Quarantine and Cancellations: A Coronavirus Update

Paris Fashion Week went ahead this week, despite mounting concerns over the spread of the deadly coronavirus — a potential black swan event that has already hit supply chains and consumer spending.

Global Markets

Quarantine and Cancellations: A Coronavirus Update

Paris Fashion Week went ahead this week, despite mounting concerns over the spread of the deadly coronavirus — a potential black swan event that has already hit supply chains and consumer spending.