Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


How to Navigate the Coronavirus Crisis
What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.

How to Navigate the Coronavirus Crisis
What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.

Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.

Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.

Coronavirus Is Already Changing How People Shop. Here's How.
Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.

Coronavirus Is Already Changing How People Shop. Here's How.
Any disruption to regular consumer habits will exacerbate existing challenges in the retail sector, analysts say.

Orders Sink for Italy's Luxury Suppliers on Coronavirus Fears
Brands have been forced to shut shops, shelve new openings and postpone advertising spending in the region.

Orders Sink for Italy's Luxury Suppliers on Coronavirus Fears
Brands have been forced to shut shops, shelve new openings and postpone advertising spending in the region.

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Coronavirus Quarantine Puts Italy’s Fashion Capital on Lockdown: What We Know
The drastic measures to contain the spread of coronavirus in Northern Italy adds to the economic toll the pandemic is taking on the fashion and luxury industries.

Coronavirus Quarantine Puts Italy’s Fashion Capital on Lockdown: What We Know
The drastic measures to contain the spread of coronavirus in Northern Italy adds to the economic toll the pandemic is taking on the fashion and luxury industries.

Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.

Why Are Luxury Brands Advertising on Twitter?
Hermès, Balenciaga and Cartier are among the brands advertising on Twitter. The social media platform is dwarfed by Instagram and YouTube, but it’s increasingly seen as a new way to reach young and wealthy consumers.

Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.

Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.

Fashion’s New Outlook on 2020
Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

Fashion’s New Outlook on 2020
Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

Quarantine and Cancellations: A Coronavirus Update
Paris Fashion Week went ahead this week, despite mounting concerns over the spread of the deadly coronavirus — a potential black swan event that has already hit supply chains and consumer spending.

Quarantine and Cancellations: A Coronavirus Update
Paris Fashion Week went ahead this week, despite mounting concerns over the spread of the deadly coronavirus — a potential black swan event that has already hit supply chains and consumer spending.