Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.

What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.

The Art of the Crisis Pivot — and the Brands Getting it Right
Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.

The Art of the Crisis Pivot — and the Brands Getting it Right
Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.

Bernard Arnault Plans for LVMH Rebound
Historically, Europe’s richest man has made a career out of investing through downturns when his competitors were too weakened or too skittish to forge ahead. Even though his net worth has dwindled more than $30 billion during the crisis, his luxury conglomerate LVMH is going ahead with much of its spending plans.

Bernard Arnault Plans for LVMH Rebound
Historically, Europe’s richest man has made a career out of investing through downturns when his competitors were too weakened or too skittish to forge ahead. Even though his net worth has dwindled more than $30 billion during the crisis, his luxury conglomerate LVMH is going ahead with much of its spending plans.

For Luxury, Hope Springs Eternal
Investors in the sector are looking beyond a troublesome second quarter to greener pastures in the second half of 2020.

For Luxury, Hope Springs Eternal
Investors in the sector are looking beyond a troublesome second quarter to greener pastures in the second half of 2020.

After Coronavirus, Young Chinese Consumers Are Selling Their Goods
Many Gen-Z and Millenial shoppers are offloading possessions and embracing a new-found less-is-more attitude.

After Coronavirus, Young Chinese Consumers Are Selling Their Goods
Many Gen-Z and Millenial shoppers are offloading possessions and embracing a new-found less-is-more attitude.

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.

When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
Sentimental commercials about how we’re all in this together are beginning to fall flat. There are other ways to reach consumers.

What Will Stores Look Like When They Reopen?
From luxury drive-throughs to sanitised garments, retail is going to be drastically different from now on.

What Will Stores Look Like When They Reopen?
From luxury drive-throughs to sanitised garments, retail is going to be drastically different from now on.

5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.

Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.