Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

Burberry Sales Rebounded in June. Why Did Its Shares Plunge?
While the pandemic is hurting all luxury brands, investors see specific challenges at Burberry.

Burberry Sales Rebounded in June. Why Did Its Shares Plunge?
While the pandemic is hurting all luxury brands, investors see specific challenges at Burberry.

Ferragamo Raises Prices by up to 7% to Weather Pandemic
In the first three months of 2020, Ferragamo's sales fell by nearly a third.

Ferragamo Raises Prices by up to 7% to Weather Pandemic
In the first three months of 2020, Ferragamo's sales fell by nearly a third.

The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.

The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.

Where Does Burberry Go From Here?
This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

Where Does Burberry Go From Here?
This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

COS: From ‘High Street Céline’ to Stagnation
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.

COS: From ‘High Street Céline’ to Stagnation
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.

Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

UK Dynasty Behind Primark Put to Test After Sales Dive to Zero
The decision to shun online sales at the fast fashion retailer may backfire if social distancing permanently alters consumer behaviour.

UK Dynasty Behind Primark Put to Test After Sales Dive to Zero
The decision to shun online sales at the fast fashion retailer may backfire if social distancing permanently alters consumer behaviour.

Luxury Brands Face Uncertain Future in Latin America
New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

Luxury Brands Face Uncertain Future in Latin America
New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

See You in September?
Major European luxury brands are placing bets on a September fashion month that is sure to be unlike any other, if it actually happens.

See You in September?
Major European luxury brands are placing bets on a September fashion month that is sure to be unlike any other, if it actually happens.