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Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Fashion Week

What Happened to Rethinking the Fashion System?

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

Fashion Week

What Happened to Rethinking the Fashion System?

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.


Luxury

Burberry Sales Rebounded in June. Why Did Its Shares Plunge?

While the pandemic is hurting all luxury brands, investors see specific challenges at Burberry.

Luxury

Burberry Sales Rebounded in June. Why Did Its Shares Plunge?

While the pandemic is hurting all luxury brands, investors see specific challenges at Burberry.


Luxury

Ferragamo Raises Prices by up to 7% to Weather Pandemic

In the first three months of 2020, Ferragamo's sales fell by nearly a third.

Luxury

Ferragamo Raises Prices by up to 7% to Weather Pandemic

In the first three months of 2020, Ferragamo's sales fell by nearly a third.


Retail

The Off-Price War Heats Up

From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.

Retail

The Off-Price War Heats Up

From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.


Luxury

Where Does Burberry Go From Here?

This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.

Luxury

Where Does Burberry Go From Here?

This week, everyone will be talking about Burberry's first financial results since the lockdowns and the first major live fashion show in months. Get your BoF Professional Cheat Sheet.


Retail

COS: From ‘High Street Céline’ to Stagnation

H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.

Retail

COS: From ‘High Street Céline’ to Stagnation

H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.


China

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.

China

Using Famous Faces to Impress Chinese Consumers Just Got Trickier

Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.


Retail

UK Dynasty Behind Primark Put to Test After Sales Dive to Zero

The decision to shun online sales at the fast fashion retailer may backfire if social distancing permanently alters consumer behaviour.

Retail

UK Dynasty Behind Primark Put to Test After Sales Dive to Zero

The decision to shun online sales at the fast fashion retailer may backfire if social distancing permanently alters consumer behaviour.


Global Markets

Luxury Brands Face Uncertain Future in Latin America

New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

Global Markets

Luxury Brands Face Uncertain Future in Latin America

New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?


Fashion Week

See You in September?

Major European luxury brands are placing bets on a September fashion month that is sure to be unlike any other, if it actually happens.

Fashion Week

See You in September?

Major European luxury brands are placing bets on a September fashion month that is sure to be unlike any other, if it actually happens.