Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
Luxury Brands Bank on a Raring China Market
The economic uncertainty caused by the pandemic means high-end brands now depend more than ever on Chinese consumers for sales.
Luxury Brands Bank on a Raring China Market
The economic uncertainty caused by the pandemic means high-end brands now depend more than ever on Chinese consumers for sales.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
The New Wave of Fashion Criticism
Fashion commentary is thriving online in the form of memes, Tweets, Instagram story slideshows, lengthy videos and even 15-second TikTok clips. This season’s purely digital fashion shows could propel their popularity further.
The New Wave of Fashion Criticism
Fashion commentary is thriving online in the form of memes, Tweets, Instagram story slideshows, lengthy videos and even 15-second TikTok clips. This season’s purely digital fashion shows could propel their popularity further.
LVMH vs Tiffany: Deal or No Deal?
The largest acquisition in the history of the luxury goods sector is collapsing, setting up what could be the biggest luxury M&A battle of all time. BoF lays out five possible outcomes.
LVMH vs Tiffany: Deal or No Deal?
The largest acquisition in the history of the luxury goods sector is collapsing, setting up what could be the biggest luxury M&A battle of all time. BoF lays out five possible outcomes.
All Eyes on Prada at Milan Fashion Week
This week, everyone will be talking about the first collection from co-designers Miuccia Prada and Raf Simons, Trump's TikTok ban and a new push to commit brands to improving conditions for garment workers. Get your BoF Professional Cheat Sheet.
All Eyes on Prada at Milan Fashion Week
This week, everyone will be talking about the first collection from co-designers Miuccia Prada and Raf Simons, Trump's TikTok ban and a new push to commit brands to improving conditions for garment workers. Get your BoF Professional Cheat Sheet.
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
The Banned App Driving Fashion Sales from Moscow to Tehran
Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
The Banned App Driving Fashion Sales from Moscow to Tehran
Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
Farfetch's Latest Ad Campaign Sells a New Product: Itself
The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
Farfetch's Latest Ad Campaign Sells a New Product: Itself
The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
Can Emerging Designers and Technology Reimagine Fashion’s Creative Processes?
BoF speaks to four emerging designers who are experimenting with Microsoft technologies to innovate their creative process with regards to waste, aesthetics and product.
Can Emerging Designers and Technology Reimagine Fashion’s Creative Processes?
BoF speaks to four emerging designers who are experimenting with Microsoft technologies to innovate their creative process with regards to waste, aesthetics and product.