Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Secondhand Luxury: Opportunity or Threat?
The luxury industry is divided on secondhand goods, with the likes of Balenciaga launching branded resale programmes even as top-end Chanel and Hermès hold out.

Secondhand Luxury: Opportunity or Threat?
The luxury industry is divided on secondhand goods, with the likes of Balenciaga launching branded resale programmes even as top-end Chanel and Hermès hold out.

The Secrets to Kering’s Fashion Success
The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.

The Secrets to Kering’s Fashion Success
The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was
BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.

The BoF Podcast | Tim Blanks and Imran Amed Recap The Season That Was
BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris.

Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.

Will Fashion’s Bet on Food and Beverage Pay Off?
In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.

BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.

BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.

In Milan, Fashion to Die For (And From)
‘If we see the same thing each day, then we die,’ said Gaetano Pesce, who did the set at Bottega Veneta. It was an unwitting commentary on too much of the latest Milan fashion week, writes Angelo Flaccavento.

In Milan, Fashion to Die For (And From)
‘If we see the same thing each day, then we die,’ said Gaetano Pesce, who did the set at Bottega Veneta. It was an unwitting commentary on too much of the latest Milan fashion week, writes Angelo Flaccavento.

A Twinly Tour-de-Force at Gucci
Alessandro Michele married family history and current events to create an emotional moment in Milan, writes Tim Blanks.

A Twinly Tour-de-Force at Gucci
Alessandro Michele married family history and current events to create an emotional moment in Milan, writes Tim Blanks.

What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.

What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.

The Secrets to a Successful NFT Drop
The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.

The Secrets to a Successful NFT Drop
The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.

Dior and Chanel Run Their Own Beauty Lines. Why Not Gucci Too?
Kering’s rumoured plan to someday bring its largest brand’s beauty business in house may take years to pull off, but is already sending shockwaves throughout the industry.

Dior and Chanel Run Their Own Beauty Lines. Why Not Gucci Too?
Kering’s rumoured plan to someday bring its largest brand’s beauty business in house may take years to pull off, but is already sending shockwaves throughout the industry.